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   Is McSteamy's Naked Tape Partner Pulling a Jon Gosselin?
[22/08/2009 4:36 am]
First Jon Gosselin, now Kari Ann Peniche. Ed Hardy designer Christian Audigier certainly seems to be surrounding himself with the cream of the crap.

Uh, crop. We meant crop.

Peniche, the clothes-averse costar of Eric Dane and Rebecca Gayheart, made her way, as all good tabloid targets do, over to Audigier's studios yesterday, and while she left with the impression that she landed herself a design gig, she may be in for a rude awakening when she turns up for orientation at Ed Hardy HQ tomorrow morning.

A source close to Christian Audigier denied reports of any collaboration with Peniche, a budding swimwear designer, saying "those are just rumors."

Now if only we could track down where they first started…oh, that's right.

"I'm gonna be working on a bikini line," Peniche told paparazzi yesterday. "I start on Friday."

Yeah, that's probably what Gosselin thought, too.

   Christina Aguilera and other ED Hardy are loyal fans
[24/07/2009 11:35 am]

Street culture of the two master passions collision off naturally attracted to join the countless stars, including Madonna.

Beckham and his wife, Mariah Carey, Paris Hilton, Jessica Alba, Brad Pitt, Christina Aguilera and other ED Hardy are loyal fans, even far away in Asia .

ED Hardy also has ultra-high popularity, Jolin Tsai, Lee Hom, Rain, Boa, such as a large number of Asian stars have a soft spot for ED Hardy.

Christian Audigier's ED Hardy once said that the essence is that "all of the designs and tattoos, and tattoos can be completely avoided in fact, the pain of flesh.

You can see the tattoos can wear in the body, so I like to wear all my clothes." For ED Hardy's followers, Audigier to create not only the brand Ed Hardy.

But also a set of life-style and street culture. He takes the design of men and women, popular applause.

Whether it is the design profession or business is marketing all of the outstanding achievements impressed.

Al trend of his amazing insight and extraordinary gift of charisma, there are more than 5000 artists of different schools impressed with the first step in the ED Hardy.

When the elements of punk and street culture event of tattoo art, tattoo experience days when the godfather of denim.

ED Hardy trend is destined to rewrite the streets of the wind vane, and the charm of its unique sweeping the Chinese market.

Christian Audigier's ED Hardy once said that the essence is that "all of the designs and tattoos, and tattoos can be completely avoided in fact.

The pain of flesh, you can see the tattoos can wear in the body, so I like to wear all my clothes."

For ED Hardy's followers, Audigier to create not only the brand Ed Hardy, but also a set of life-style and street culture.

He takes the design of men and women, popular applause, whether it is the design profession or business is marketing all of the outstanding achievements impressed.

Al trend of his amazing insight and extraordinary gift of charisma, there are more than 5000 artists of different schools impressed with the first step in the ED Hardy.

When the elements of punk and street culture event of tattoo art, tattoo experience days when the godfather of denim.

ED Hardy trend is destined to rewrite the streets of the wind vane, and the charm of its unique sweeping the Chinese market.


   That leaves its mate, the original Ed Hardy for Women
[14/07/2009 5:57 am]
Hardy’s art by plastering it on everything from hoodies to ball caps to leather jackets, and the bottom of the official

Web shop of Audigier’s Hardy-exploitation wear has a list of registered trademarks as long as your arm. You can’t get a Hardy tattoo,
But you can buy the T-shirt. More axiomatic still are the perfumes. Oh, but you saw that coming a mile away.

Audigier has creative-directed two pairs — a feminine and a masculine each — and one wonders if Hardy smelled them before they left the factory.
I realize these things are critic-proof (Macy’s can’t keep them on the shelves), but here we go.

Take Audigier’s most recent launches, in December of 2008: Love & Luck for Women and Love & Luck for Men.
For the feminine, Adriana Medina has created a very nice copy of Olivier Cresp’s Light Blue (the feminine) for Dolce & Gabbana,


simply lowering the volume almost to zero on the green apple (which is what makes Light Blue so good) and substituting a very light, rather diaphanous spice.
It’s a nice scent, not a full-fledged perfume as much as a well-executed initial sketch, but this works perfectly for Hardy’s demographic: mass-market teenagers.

It precisely gives the perception of wearing scent without actually wearing much. It’s also the best of the four. (It has decent persistence on skin; on the other hand, it diffuses like lead.)
Love & Luck for Men, by Olivier Gillotin, is equally perfect: the masculine cliché of deodorant soap, aluminum and synthetic spice. Mennen Speed Stick on 17-year-old.

Commercially savvy and of no interest at all. Good persistence, sadly.
Ed Hardy for Men, the original masculine that debuted 11 months prior, is Gillotin doing another version of the masculine cliché: subtract some of the aluminum et voilà.

That leaves its mate, the original Ed Hardy for Women.


   Wearing your Awesome Ed Hardy Swimwear
[24/06/2009 9:41 am]
Which is fake strawberry. Like, the stuff used in Jolly Ranchers. This isn’t even a realist school of perfumery because it’s not perfumery at all.
Perfumers and flavorists share many raw materials (a lot of the things in your Diors and Laurens are food grade), and what Audigier has bottled, you can find in the cake mix aisle at D’Agostino.
 
I say Audigier advisedly. Technically, this sugary elixir is attributed to a perfumer, Caroline Sabas.
To say that her prodigious talents are wasted here is to misunderstand entirely the marketing premise.

Obviously Audigier wanted fake strawberry, and that’s what Sabas gave him.
(It’s nice as far as fake strawberry goes, incidentally — probably Sabas’s contribution.) And if you’re wearing your awesome Ed Hardy swimwear, size small,
you’ll probably buy a bottle because the packaging design matches. But it’s not good. Not strangely beautiful. And not substantive.

Paul Poiret was the Yves Saint Laurent of his day. In the early 1900s, he threw extravagant parties and became so famous that he was invited to show his collection at the British Prime Minister’s residence.
His clothes — innovative, elaborate pieces of draped and billowing fabric — sold for vast sums. In 1911, Poiret launched his perfume collection, named for his oldest daughter, Rosine.

The Chanel people chafe when it’s mentioned, but I believe Poiret indeed preceded Coco Chanel by a decade as the first fashion designer to launch a fragrance.

When Poiret hung up his uniform after World War I, he found the house — then in competition with the clean-lined, sporty new designers like Chanel — almost bankrupt. He was in debt, his business partners abandoned him.
The house closed in 1929. Poiret died in poverty.

In the late 20th century, a woman named Marie-Helène Rogeon became interested in reviving Poiret’s scents.
Rogeon’s grandparents and great-grandparents had been fillers for Poiret, mixing his formulae in alcohol and packaging the perfumes, of which Poiret had created 50.

None of the formulae had survived, nor the names of the perfumers, but Rogeon found a text that described the scent of La Rose de Rosine.
Rogeon went to the perfumer Fran?ois Robert, son of the great perfumer Guy Robert and a professor at ISIPCA, the Cambridge of perfume schools.

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